SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the common trends in a modern SEO is a tendency to try to not using automated SEO tools. It is even said that using automated tools can harm your search engine positions. On the other side of the coin, search engine optimization is a sphere where the volume of tedious routine work is immense. Doing all of it yourself is much more difficult and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to find which actions can be performed manually indeed, and which ones are better to do automatically.
1) Making content. There are many tools that provide automatic synonymizing of any content. There are tools that even claim to create human-readable texts generated totally automatically. Obviously, until tools will start to understand the sense of a text, they won’t be able to provide a more or less good automated content. So this task should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your site, rather than throwing those money into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second important SEO action, though somebody could name it the first. A quality link building needs you to scroll through many of potential link partners and filtering only those sites that are strongly related to your one, with a quality text and a trust rank at the same time. Such task can be automated for a small percent, because you don’t have to discover potential linking sites by hand. Nevertheless, the final resolution still is upon you. It is you who should evaluate the quality of websites and measure their relevance to your niche. Locating link partners is merely 10% of the entire work. The rest is performed manually.
3) Checking search engine rank. Basically, you want this to monitor your efforts – whether you’re doing right, or your activity doesn’t fit the goal. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a large depth. If your site isn’t listed within the first 20-30 positions – nobody finds it anyway. So in a SEO practice it is better to limit web position checks with first 4-5 pages. However, if there is a significant amount of keywords to check, the process may still eat a large amount of time. And here is where the automation is really irreplacible! With an automated SERP checker you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly products, to avoid possible problems with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your field is another job that is easy to automate. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can keep a lot of time and lose virtually nothing. There are different methods of finding good keywords and many of them can be dug through automatically.
All in all, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking